Life at home by Ikea

For the third time in a row Ikea publishes its report ”Life at home” which explores how people live and how they see their home and how it changes over time. The report shows a clear trend where digital life meets physical life and when the nuclear family is no longer the norm, social networking is a way to have a community and a family.

For many, a home is a place for the family – but not necessarily a place where you spend time with it them. Almost half of Ikea’s respondents say that their most important relationships takes place in the home. Meanwhile, 23% of the respondents answered that they consider it more important to have a good wifi connectivity than social spaces in the home. In Shanghai, the figure was 49%.

Today’s connected society is becoming an increasingly important component and is dependent on basic infrastructure such as fibre networks. More and more data is sent in the network. Today your tenants put demands on connectivity in their homes, although there is a housing shortage, it is a decisive factor in the choice of relocation. Businesses and industries that previously supplied housing solutions, furniture, environments to their customers face new challenges and new relations to other industries has to built up.

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19oct

Minister Matt Hancock: Fibre is the future and we need to step into the future now

This morning Minister of State for Digital and Culture, Matt Hancock, addressed the Broadband World Forum and also gave his view of what needs to be done in the UK to become better connected. It was a passionate speech with many reflection over what has been done but also very inspiring for the future to come. Minister Hancock was very clear in his statements for the future. Fibre is here to stay. Demand is here. The full speech can be read here.